The Challenger Sale

Name: The Challenger Sale
Author: Matthew Dixon & Brent Adamson

by Matthew Dixon & Brent Adamson

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Published:

Categories: [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], strategy, markets

Summary

Argues that top salespeople challenge customers with insights rather than just building relationships. Provides a framework for taking control of the conversation and pushing customers to see new opportunities.

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The Challenger Sale

Summary

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Key Takeaways

Building a StoryBrand

Cracking the Sales Management Code