Influence: The Psychology of Persuasion

Name: Influence: The Psychology of Persuasion
Author: Robert B. Cialdini

by Robert B. Cialdini

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Categories: [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], psychology

Summary

Explores six universal principles of persuasion (reciprocity, commitment, social proof, authority, liking, scarcity) and how to ethically leverage them in sales.

Persuasion Sales Psychology Behavioral Science

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Influence: The Psychology of Persuasion

Summary

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Key Takeaways

How to Win Friends and Influence People

The Lost Art of Closing